All you gotta do is…
- Go to AFM or Cannes and ask distributors what’s selling. Then go make that kind of movie.
- Put at least three “names” in your film. (must have a 300 or lower Starmeter on IMDb. This week, that excludes Mel Gibson, Renée Zellweger, Bruce Willis, Kate Winslet, Cate Blanchett, Meryl Streep, George Clooney, and Nicole Kidman.)
- Budget as much on marketing as you do on production.
- Engage top-notch social media professionals to start and build the buzz around your film from the early stages of development all the way through the final distribution window.
- Turn out an excellent film, of course!
- Rinse and repeat.
That’s what I’ve heard in conversations and workshops at film festivals and filmmaker forums over the last few years.
But those steps don’t assure success. Disney, Columbia, Castle Rock, and Touchstone have all released films that lost millions of dollars despite A-list talent, top-tier writers and directors, and nearly bottomless wells of money for development, production and marketing.